Users will soon have a updated setting that enables them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global rollout. This shift coincides with a rise in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately one in 10 of the most rapidly expanding content creators on a competing service only show clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a label for substandard, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, including digital art to science explainers, and we intend to give people the ability to adjust the amount of that, according to their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its network identified as artificially created. Overall, in excess of 100 mn videos are uploaded to the platform every day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI content they watch by accessing the “manage topic” feature in the platform and selecting the AI content topic. Other topics that can already be controlled under the setting cover politics, clothing, aesthetics, and dance.
Content Labeling and Policies
Its guidelines mandate content makers to identify convincing AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Furthermore, the app will henceforth apply an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This step is intended to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also establishing a two million dollar educational fund for professionals and institutions to develop educational content about using AI responsibly. This project will assist non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during discussion over proposals to cut jobs for a large number of safety staff in the United Kingdom. The company is set to reduce hundreds of positions in its trust and safety division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is really helping us work at speed.”
